Target Audience

As my film trailer genre is a 'chick flick', my target audience is aimed at girls/women aged 13+, I have chosen the age 13 as it is classed as the start of your teenage years and I think that this film is suitable for that age. On the other hand, I also think an older audience would enjoy watching the film as it will also consist of comedy. To attract my target audience I will use props that will appeal to a female audience such as girly accessories ect. I think my audience will instantly be interested in the film by the colour shceme and also the soundtrack I will use.